Corporate Photography Landing Page and Main Website Refresh
Status: In progress
Role: UX and UI design, usability testing and build in Wix
Collaboration: Laura (client), Marianne (SEO and marketing)
Tools: Figma, Wix, Lookback, Claude
Overview
Laura Nestor is an Estonian photographer who already does corporate work but almost all of it comes through word of mouth. Her portfolio site works well for people who have already heard of her. The question was whether new business clients would find and book her directly through Google. Together with SEO specialist Marianne, I designed a dedicated business photography landing page, then refreshed Laura Nestor's main website to match.
Challenge
The existing site was a strong portfolio, built for visitors who already knew Laura and wanted to see her work. Visitors arriving from Google need something different: within seconds they need to understand what’s offered, for whom, roughly what it costs and whether Laura is the right fit.
We built in Wix, which I originally chose for Laura’s site ten years ago, because she needs to be able to update the site herself without technical help.
Process
Kick-off → paper sketches → wireframes in Figma → feedback rounds → visual design and build in Wix → usability testing → amends
We started with a kick-off call to define the audience (small business owners and HR teams) and the structure: packages for small teams, large teams and personal brand photography.
One question stayed open from the start: how to show client work. Laura wanted a grid grouped by client, which already works well on her portfolio. Marianne leaned towards mixed images. We settled on a compromise: a mixed carousel of samples on the main landing page, with a link to a subpage showing a grid of clients.
Once the landing page was in place, I refreshed the main site to match its style and branding.
I used AI throughout to speed up the routine work: structuring Laura’s feedback into a shared tracker, researching hero video references, writing scripts to batch-optimise over 300 photos for the website and standardise around 30 client logos, troubleshooting Wix dynamic pages and turning the usability session notes into a structured report for Laura and Marianne. The design decisions remained my own.
Usability Testing
Making the Case for Testing Early
Laura’s first instinct was to skip usability testing or to gather feedback only once everything was finished. I explained why testing earlier matters: once something is built and polished, everyone becomes more reluctant to change it and changes cost more. She agreed to a small round of two sessions.
We focused mainly on the new landing page, since it was the main goal, and tested a working prototype rather than a finished site. In one session we also tested the updated main website. Some content wasn’t final yet. The intro texts, for example, still said “INTRO TEXT”.
Usability Testing Sessions
Two moderated think-aloud sessions using Lookback, one in person and one by video call, with target users: a small business owner who has worked with photographers and an HR specialist who has hired photographers for companies. Both sessions covered the landing page and one also covered the updated main website.
Key Findings
• Price and package content first: on package pages, both participants wanted the price range and what’s included before seeing examples. Without it, they weren’t sure they were in the right place.
• Too little text created uncertainty: minimal text looked clean, but participants relied on headings and short intros to orient themselves.
• Links that broke the journey: a “View packages” button and the logo led away from where users expected.
• The client grid divided opinion, just as it had in our kick-off meeting: one participant found it the most useful part and felt it should be on the main landing page, or have a stronger link to it. The other felt it came too early on the page. With only two participants, we decided not to move it based on this alone.
What Worked Well
• Overall design: both participants liked the overall look and style, including the video backgrounds.
• Pricing cards: participants liked how they looked. One participant felt they were in the right place on the main landing page.
• FAQ section: both participants found it necessary, useful and well put together and it was something I suggested adding.
• Sample work carousel: the carousel of sample photos got strong positive feedback.
• About section: both participants liked it and it built trust in Laura before they got in touch.
• Testimonials: both participants valued them and one read them specifically to judge what Laura would be like to work with. It really seemed to add credibility, which was my original reason for suggesting having testimonials prominent on the page.
• Contact form: both participants found it easy to use and they liked knowing they’d get a reply within two working days, as the copy clearly stated.
Design
The landing page brings together services, packages, client work, testimonials and FAQ, leading to a clear contact step. Each audience has its own package page with client examples and pricing, which will move higher on the page.
Main Website
With the landing page in place, I refreshed the main site’s homepage to carry the same style and branding, adding a clear CTA to contact, client logos, testimonials and an FAQ. The small business owner also tested the updated main site. The category pages, such as Beauty, only showed examples, with no intro, pricing or explanation of what makes each category different. She wanted more information on each one – much like the new landing page. This aligned with what I’ve been thinking for the next round of updates. She also wanted guide pricing reachable straight from the navigation.
Next Steps (in progress)
• Move package info and prices to the top of package pages
• Add short intros and clearer headings
• Fix and re-think some of the internal links. Create a clean ad version of the landing page without exit links to the main website.
• The findings also now shape the content brief: what each package includes and what the intros should explain.
• On the main site, a second phase will add short intros and price ranges to the category pages and possibly a separate pricing page in the navigation.
Reflection
What feels obvious to us, because we’re so close to the project, isn’t obvious to someone seeing the site for the first time. Without pricing at the top of the package pages, participants weren’t sure whether they’d done something wrong or ended up in the wrong place.
What feels obvious to us, because we’re so close to the project, isn’t obvious to someone seeing the site for the first time.
The same need appeared on the main site: whether visitors arrived through a package page or a portfolio category, they looked for context and price.
Testing early paid off. Even a small test can surface the biggest problems and two sessions found the most important issues while they were still easy to fix. It also builds trust in the process: the usability testing gave Laura, who had been hesitant about testing, concrete reasons for each change rather than just my opinion. Once the changes are in place, a second round would show whether they solved the problems.
In hindsight, I’d write realistic text instead of placeholders like “INTRO TEXT”. Participants may have struggled partly because the text was missing. Still, it confirmed that these pages genuinely need intros, something Laura originally doubted.